We engage with customers all the time, especially during events with our retail partners. This is a common question that we field.
In an industry so focused on high-dose products chasing alcohol replacement, the benefits of using small doses of THC and other cannabinoids functionally are often obscured.
But, when you dig into the data, there is a massive consumer trend towards microdosing for performance. Over 40% of regular users report integrating THC into their fitness routines. In fact top athletes have been doing this for years; it’s the best worst kept secret in sports.
What is THC microdosing?
Microdosing is the practice of using a low dose, typically 1-3 mg, to get the benefits of THC without the encumbering psychoactive effects.
One reason why this is so popular is the mental benefit. THC interacts with CB1 receptors in your body and in low doses can enhance mood and focus, providing an anxiolytic effect (reduces anxiety). You can achieve mental clarity and calmness while staying in the productive zone and optimizing performance.
How does ATHLETHC help?
Our formulas couple THC with other powerful compounds like THCV, CBG, CBD and CBC to help deliver the desired outcomes to customers for energy, focus and recovery. (Learn more about these ingredients here)
We are flipping the narrative and giving control to customers to dictate their experience. Our precision-dosed mints are a superior format to deliver these compounds through oral absorption.
The cannabinoids go directly into your blood stream, which results in a rapid onset time of 10-20 minutes and a smooth, mild and predictable result. This is very different from edibles and other products you ingest, which process through your liver creating a super psychoactive compound called 11-Hydroxy-THC, which is 5-10x more psychoactive than the THC you consumed.
How microdosing can help you with recovery